Website Wednesday: CRE Edition

Website Wednesday

Welcome to another website Wednesday, where we share tips on website dos and don’ts. Today we are focusing on real estate websites.

When it comes to real estate websites, there are many misunderstandings. We’ve put together some information about businesses and their website goals to help you along in your own website development goals.

  1. Less than two-thirds of commercial real estate businesses have a website. There are many brokerages losing out on deals, believing that many of their clients are not active internet users. According to LoopNet’s “Commercial Real Estate Consumer Online Behavior Study”, 80$ of tenants and investors say they depend on the internet for CRE information. Having a website can be crucial in helping your business move forward. Betting on your investors lack of internet usage could be hurting you.
  2. Almost all small business websites will be mobile-friendly by 2021. In 2016, Google released a statement that showed 60% of searches were from mobile devices. This means that even if you have recently updated your website, it’s important that it is responsive, an option that most designers will include in a website package. Having a static, unresponsive website could keep traffic away from your site.
  3. More than half the business that currently don’t have a website plan to build one. Your company will be in the minority if you don’t plan on building a website in the near future. As the industry continues to flourish, now is the best time to upgrade!
  4. Some business say cost is one of the reasons they don’t have a website. Depending on the scope of your website needs, hiring a designer to put together a responsive, updated site can be affordable. And a good website, no matter the cost, can be a very important investment in your future. Prioritize your needs and understand that a web presence can be one of the most valuable things your company invests in.
  5. Lack of relevance is a reason some business don’t get a website. No matter what kind of business you run, you need a website. Don’t assume your clientele and alienate those who may take an interest in what you’re doing. Be ready for any and all leads by keeping making your business as visible as possible.
  6. Choosing not to have a website because of social media. The nature of social media has changed in the past few years. It’s not just about connecting with friends or old classmates. Businesses interact with and are discovered by potential clients through social media. Having a website increases your chances of garnering new leads through social media.

With these tips in mind you can begin branding your company and building out your web presence. Need some help? Contact us for a consultation!